Illustrations
A healthy evening routine
How to deal with school stress
EDITORIAL ILLUSTRATIONS
When should I use my skincare products?
What is the difference between UVA and UVB?
The Brief:
To fulfil indu’s mission to guide teens on their venture into beauty and skincare, indu101 was created. indu101 is a blog space dedicated to breaking down beauty buzz words, decoding teen skin terminology and recreating the hottest trends. The brand wanted this to be a safe space to discover how to care for your skin and have fun with makeup.
indu101 Blog: Art Direction & Design
Graphic Design
Illustration
Role: Art Direction, Graphic Design, Illustration
Tools: Adobe Illustrator, Adobe Photoshop
Industry: Beauty, eCommerce, Editorial, D2C
About the Brand: indu is a skincare and cosmetics brand on a mission to help teens and young people navigate beauty culture in a healthy way.
Created by the founders of Feel Unique, indu trades via eCommerce and retail Sephora stores across the UK.
Showing faces
IMAGERY STYLE GUIDES
Authentic expressions, positive lighting and healthy, natural depictions of skin and makeup. Crops and positioning of the face should be dynamic, and pops of colour in makeup should be focused on to reflect an inquisitive and playful approach to beauty.
Features of each skin type should be highlighted in their natural state.Skin should be the main point of focus, over the face
Trending Collages
EDITORIAL ILLUSTRATION
Inspirational moodboard -style collages for a beauty trend report series.
Raspberry Donut Blush trend
Angelic Eyes trend
Cinnamon Girl trend
Blush-touring trend